GrooveGaming gets into the content Groove with German gaming giant Merkur Gaming.


Thursday, July 25, 2019, Malta – German gaming giant Gauselmann Group’s Merkur Gaming has expanded its global footprint by confirming a content deal with GrooveGaming. Through the arrangement GrooveGaming has once again added to the variety of choice on its extensively populated platform.

Apart from top performing land games titles including Blazing Star, Double Triple Chance, Eye of Horus and Fishin’ Frenzy that are gaining an iGaming start, Mekur Gaming’s portfolio is brimming with games like 221 B Baker Street, Hexenkessel, Rising Liner, 77777, Hide & Seek, Roundabout, Agent Istanbul, Hocus Pocus deluxe, Savanna Stampede and Amazonia, amongst a robust stable of over 150 games.

After more than 60 years in the business, Gauselmann Group’s Merkur sun is recognised worldwide as a symbol of quality, experience, innovation and entertainment. The company recently joined the European Gaming and Amusement Federation (EUROMAT) and has an annual turnover of more than €2.5BN, while the parent company is committed to quality partnerships that are based on a responsible sustainable business model.

Apart from quickly carving a distinctive space in the international iGaming industry as a technology company, GrooveGaming’s diverse portfolio of proprietary and 3rd party HTML5 video slots and table games provide significant value through a carefully curated mix of over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming’s solutions help operators increase player value, generate new revenue opportunities and improve brand integrity.

GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce higher yield.

Merkur Gaming COO Thomas Niehenke said, “Merkur Gaming are able to successfully migrate their games to the online space and we’re very pleased to be doing that with one of the world’s fastest growing aggregators in GrooveGaming. Traditional and online gaming genres will continue to complement each other and going with GrooveGaming means we can find new players and new demographics.”

Yahale Meltzer, COO at Groove Gaming said: “Merkur Gaming’s extended success means we are absorbing additional quality to our platform that will be attractive to operators and players alike. With their strong foothold in the German, Netherlands and Eastern European land-based market this opens up a lot of new options for our casino clients.”