Groove Gaming gets connected to LatAm specialist BetConnections.



Yet again aggregator Groove Gaming is in the news with a deal to supply content to LatAm specialist BetConnections, as Groove Gaming continues to expand rapidly on the back of some of the most robust technology in the iGaming industry. Groove Gaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Alea, Quickfire and BetConstruct, amongst others, with BetConnections providing a significant stepping stone into the LatAm market.

Selected by BetConnections on the depth of its portfolio, Groove Gaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

BetConnections also took into account that GrooveGaming has been recognised as one of the ’10 Best Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

A major reason why Groove Gaming is becoming the aggregator of choice around the world is that Groove Gaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

Groove Gaming has numerous live dealer titles and has built a powerful on-demand live content offering that includes live roulette, baccarat, blackjack and live dedicated tables, all of which have been generating significant interest during 2020. In addition, Groove Gaming’s virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming soon to the rapidly-expanding aggregator.

BetConnections was created in 2012 to meet the technological needs of the growing gaming market worldwide, running its own platforms which are versatile and adaptable to the needs of business partners and players, making constant updates in operation, performance and security. BetConnections LatAm-positioned business model embraces the development of self-service modules for betting in all its forms such as Sports Betting, Horse Racing, Greyhound Racing, Bingo, Virtual Events, and Instant Lotteries to provide a holistic 360degree service.

BetConnections CEO Jesus Campos Briceño said: “There’s nobody in the industry that doesn’t know about Groove Gaming’s groundbreaking technology, commitment to customer service, and rich multi-layered content powered by a single integration. They’re an easy company to do business with and have a great product, we are positive that this is a major step forward for both our operations.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are delighted to sign this content partnership with BetConnections, which is the online casino platform known throughout Latin America and will be a driver for our growth as well as creating opportunities in one of the most attractive and upcoming continents. Our presence in Latin America has been significantly reinforced through this agreement with BetConnections.”

For further information visit

Offering an extensive game library of over 4000 HTML5 slots, table games and video pokers, aggregator Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA. Groove Gaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove Gaming powers market access with industry heavyweights.